They say the human brain is at its most receptive when it is young.

They say the human brain is at its most receptive when it is young. It has even been suggested that three-quarters of what we know as adults we learned in childhood. Certainly, these early learning years are crucial to a child's educational development. Which is why the Sainsbury's Home Learning Programme is such good news for parents. Because it helps you make a real and personal contribution to your child's education. The Programme has been devised by leading primary educationalists and follows the framework of the national curriculum. It covers the core subjects of Reading, Maths and Science at five age-group levels: 3-5, 4-6, 5-7, 6-8 and 7 upwards. In each subject, and at each level, there is a learning book and an accompanying' write-in' workbook. Quite simply, the Sainsbury's Home Learning Programme makes learning fun. The Reading books help children to enjoy words, whether written or spoken. They introduce the concepts of rhyme and wordplay, as well as covering basics like alphabet and